BLAND FROZEN YOGURT — MENU DESIGN & RESTAURANT IDENTITY
Bland is a frozen yogurt shop that is ironically far from bland. Fro-yo flavors like avocado, pizza and pasta- you name it, and they sell it.
The unconventional flavors of yogurt along with the restaurant’s cheeky personality is reflected in its playful visual identity and menu design.
The unconventional flavors of yogurt along with the restaurant’s cheeky personality is reflected in its playful visual identity and menu design.
CONCEPT DEVELOPMENT
The visual identity and menu design of this restaurant is purely typographic driven. To express this restaurant best, I first crafted a mood board of typographic posters and images that were experimental, quirky and deviant enough to fit the voice of Bland.
I then created potential menu designs and a series of posters for the restaurant, being bold in its use of typography to bring out the personality of the brand.
I then created potential menu designs and a series of posters for the restaurant, being bold in its use of typography to bring out the personality of the brand.
THE MENU
To create a menu that was both true to the brand and clear to read, strikethroughs in each of the headings became the central idea, to tell customers that these weren’t your everyday frozen yogurt choices.
