ENERGIZING TEA FOR BINGE WATCHERS
Tea∙V is a brand of tea that energizes binge watchers during their late night binge sessions. A visual identity that is vivid and enigmatic would pique the interest of binge watchers the same way a new show or movie would.
MOOD BOARD
This mood board that I compiled prior to concept development had a lot of influence on the overall aesthetic of the brand. I gathered images that were brightly colored, kinetic, and "could live on the planet of binge watchers".
CONCEPT DEVELOPMENT
Tea and high energy are usually not associated with one another in the current market, so I wanted to differentiate this brand by creating a highly caffeinated tea. Inspired by how the screen glows and how type and images moves vibrantly, visuals for the brand were created by using free-flowing, glitching and glowing typography and imagery.
